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Business Planning: Financing the Start-Up Business and Venture Capital Financing, Third Edition

Therese H. Maynard, Dana M. Warren, Shannon Treviño


  • ISBN: 9781454882152

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  • Description

    Business Planning: Financing the Start-Up Business and Venture Capital Financing, Third Edition uses a simulated deal format that is drawn from the “deal-files” of real world practicing lawyers. It integrates the teaching of transactional lawyering skills with the presentation of new substantive law that is critical to the success of a junior corporate lawyer practicing in a transactional setting. The book gives students an overview of the range of substantive law that lawyers representing new businesses need to be versed in. To bridge the gap between law school and practice, the authors integrate excerpts from sources authored by experienced practitioners, thus bringing practical and real-world insights to students. Shannon Treviño joins as co-author on the new edition.

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  • Details
    Page Count 1008
    Published 02/27/2018
  • Additional Product Details

    Detailed Table of Contents and Preface (PDF Download)

    Summary of Contents

    Acknowledgments and Editorial Note

    1. Introduction to Business Planning
    2. Choice of Business Entity
    3. Overview of LLC Law
    4. Selected Issues Under the Federal Securities Laws
    5. Incorporation Process
    6. Equity-Based Compensation: Stock Options, Incentive Compensation, and Related Founder Issues
    7. Intellectual Property Protection—A Primer for the Non-Expert
    8. Capital Raising and Overview of Venture Capital
    9. Venture Capital Financing—Preferred Stock Attributes
    10. Documenting the Transaction: Venture Capital Financing Agreements

    Appendix A. Homework Assignments
    Appendix B. Documents

  • Author Information

    Shannon Treviño

    style="text-decoration: underline;">Education:

    AB, Princeton University, Woodrow Wilson School of Public & International Affairs
    JD, Loyola Law School, Los Angeles, summa cum laude
    Developments Editor, Loyola of Los Angeles Law Review


    Following law school graduation, Treviño joined Latham & Watkins LLP. Early in her career, Treviño worked on technology transactions and bank financing before committing to a corporate practice that ranged from capital markets and acquisition transactions to serving as outside general counsel to public companies and privately held technology ventures. She was named counsel in January 2015 with a robust practice representing public companies on a variety of corporate governance, compliance and transactional matters and technology companies on financings and mergers and acquisitions. Treviño joined the faculty of Loyola Law School in the summer of 2015. In addition to teaching Business Planning, Treviño serves as the faculty advisor for Loyola’s Corporate and Entrepreneurship concentrations and coaches the school’s Transactional Negotiation

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    Dana M. Warren

    Following law school graduation, Warren served as a law clerk to the Honorable Procter R. Hug of the United States Court of Appeals for the Ninth Circuit. He spent his career in practice as a corporate/securities lawyer specializing in acting as outside general counsel to growth companies financed by venture capital investors. Warren has been involved in the public and private issuance of debt and equity securities from both the issuer and investor sides; acquisitions representing both buyers and sellers; capital restructuring transactions; management and employee incentive programs; and the legal issues arising from the development, manufacture, and distribution of a wide range of high-technology products. He was an associate and principal at Riordan & McKinzie in Los Angeles for more than 20 years and, following a merger in 2003, was a partner at Bingham McCutchen LLP until March, 2006, when he began his own practice. He was listed annually in The Best Lawyers in America from 2006 until he retired from practice in 2012. He became an adjunct faculty member at Loyola Law School in 2006, Co-Director of the Business Law Practicum in 2008, the Patrick J. McDonough Director in 2009, and Clinical Professor of Law in 2012. Warren is the advisor for Loyola’s Corporate Law and the Law & Entrepreneurship Concentrations, as well as for the Transactional Negotiation Team.

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    Therese Maynard

    Therese Maynard is William G. Coskran Chair and Professor of Law at Loyola Law School. After graduation from law school, Professor Maynard practiced with the Los Angeles law firm of Gibson, Dunn & Crutcher where she specialized in securities litigation. Maynard, who has published extensively in the area of securities law, joined the Loyola faculty in 1983.

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